Apple, this is a problem. Nook’s doing it, Amazon’s doing it, Adobe Digital Editions is doing it, why are you so far behind? The expectation that comes with purchasing an eBook is that I can read it ANYWHERE! On a plane, on the train, in the house, with a mouse … you get the picture?
Not all Macbook owners have iDevices, so I really think it will increase your profits if your users can consume content across all Apple devices, don’t you? You might even win a few people over! It will only be better for your bottom-line, and you know, cloud readers are all the craze now, so why not jump on that crazy-train?